West Brompton Crossing
A pop up high street on Lillie Road
Location
Earls Court, London
Status
Completed
November 2017
Client
Capco
RIBA workstages
Concept to Completion
Waugh Thistleton have developed a design for a pop-up high street to temporarily occupy a parade of vacant shops and rear garden on Lillie Road, West London. The site is located next to the Earls Court Masterplan, one of London’s most important development opportunities.
Approach
Appointed to deliver the design strategy for the overall site we devised the concept for the street facades of the two Victorian blocks.
The eastern side of the road has been converted into a strip of restaurants. A new two-storey timber platform, added to the rear of the buildings provides a shared terrace overlooking the woodland garden and can be accessed via all of the restaurants.
The western side of the road will be let to independent retailers.
The pop-up high street will be managed on a rotational tenancy basis to serve the local community and attract new visitors to the area.
Design
A simplified palette of low cost materials has been used to create a distinct streetscape. Graphic paintwork and uniformed signage create an impactful, yet familiar streetscape appropriate for the West London location.
Result
West Brompton Crossing opened 2017 and was intended to operate until late 2019 while the permanent proposals for the re-development were advanced, however this innovative temporary shopping street which supports local small businesses and emerging talent remains open in 2021, it's success leading to Conde Nast Traveller naming it "West London's Coolest Street".
